context relevance
What makes for good ads?
Submitted by Irene Schwarting on Sat, Jul 12, 2008 20:17
Google announced last week that that their mobile ads are now MMA compliant. At GoLife we, too, have been working carefully to ensure that our advertisements are all compliant with the MMA standards. I see an issue, though, with mobile advertising, which can’t really be addressed by any standards body, no matter how carefully and thoroughly specified.
