media

I ran across this blog entry from Jonathan and his observations of mobile web browsing. Using some educated estimates, Jonathan calculates that the average iPhone user sees something like 900 web pages per month and that those pages represent a huge marketing opportunity.

Ad Infuse, a San Fran-based mobile advertising firm, launched yesterday the first mobile video ads for iPhone. The first ads out of the gate are from Esurance and the Partnership for a Drug Free America are available on many mobile sites. Unfortunately, given the 2G limitations of the current iPhone, the ads are short, take several minutes to load and mainly detract from the overall mobile experience.