mobile advertising

I have been thinking about mobile advertising quite a bit of late. In my last blog I shared news of the mobile Internet reaching critical mass.

Within that report was a graphic showing the Motorola RAZR as the most popular device for mobile Internet browsing. This news got me to thinking about how the mobile internet is funded, then to thinking about mobile advertising in general, and before long I was thinking about the basic problems with mobile banner ads. Anyhow, follow with me on this one:

Google announced last week that that their mobile ads are now MMA compliant. At GoLife we, too, have been working carefully to ensure that our advertisements are all compliant with the MMA standards. I see an issue, though, with mobile advertising, which can’t really be addressed by any standards body, no matter how carefully and thoroughly specified.